As beauty trends continue to evolve, lash and brow services have surged in popularity, offering simple yet effective ways to enhance natural features without applying makeup. Many of these treatments are especially popular during the summer, offering smudge-proof, sweatproof and waterproof solutions to endure the summer heat during days spent at the pool or beach. From innovative application techniques, to bold colors and styles, here is a glimpse into some brow and lash trends we anticipate seeing throughout 2024 and into 2025.
1. Brow Lamination
As the reigning eyebrow trend of 2024, brow lamination is renowned for its ability to create a sleek, uniform look with minimal upkeep. Unlike tinting, which focuses on enhancing color, lamination reconstructs the shape and grooming of the brow. It offers a semi-permanent solution for unruly brows and achieves the coveted "no makeup, makeup" appearance. By pulling the hairs up vertically, it creates the illusion of new hair growth and fuller brows. The treatment is quick and easy, leaving clients with beautiful, defined brows that last for several weeks.
2. Ombré Brows
The ombré application technique creates a gradually lightened brow by semi-permanently filling the front of the brows while darkening the tails. The result creates a look with a softer finish and longer lifespan. When used in tandem with ombré brow tinting services, brow bleaching and dilution products help estheticians with lightening, color correction and developing different shades. The more the eyebrows are bleached for styling, the more products are required for maintenance.
3. Gender-Neutral Brows
The rise in gender-neutral brows continues to dominate the fashion scene and runways. The demand for this service comes from those seeking a middle ground between traditionally masculine and feminine features. These services are common for androgynous and gender non-conforming clients, as gender-neutral brows find a balance between soft and feminine, and bold and masculine.
4. Lower Lash Lifts
While upper lashes have traditionally taken center stage amongst clients, we’re anticipating a shift towards emphasizing lower lashes this summer. While many salons offer lower lash lifts, most clients are unaware of them. The benefit of a lower lash lift is to minimize the lashes’ natural curl by straightening it, making it easier to apply mascara and eyeliner. A lower lash lift will create a natural bend to make the bottom lashes look longer. By gently lifting and curling the lower lashes, it adds dimension and depth, making the eyes appear bigger and brighter. The service should always be done before lash tinting. Since the perming solution makes natural lashes more porous, the dye will be absorbed at a faster rate and can lead to better results.
5. Men’s Beauty Regimens
Men’s interest in brow and lash tinting services is on the upswing. We credit the demand for these services to their ability to boost men’s confidence. Men who regularly upkeep their brows and lashes find these services can make a huge difference in their looks. While these enhancements are more common amongst women, they easily cater to a broader clientele. Darkening natural brows and lashes not only defines the eyes, but also brightens light, "hard to see" brows or lashes, conceals gray hairs and addresses thinning eyebrows.
6. Environmentally Conscious Formulations & Products
With a growing emphasis on eco-friendliness, clients are gravitating towards tinting products with natural ingredients and formulations devoid of harmful chemicals like PPD. More PPD-free tints, like Silver Nitrate, are rolling out nationwide. The introduction of Silver Nitrate-based tints offers safer alternatives, while tint lock serums and aftercare lotions provide protection against fading and sun damage without compromising efficacy or texture. When used consistently, these products aid in prolonging color and hydrating the hair.
Customized Services
The demand for personalized beauty experiences continues to soar, driving a trend toward customizable lash and brow tints. Nowadays, salons are striving to offer clients specific shades or formulas tailored to their preferences. For example, some clients may opt for the "clean girl aesthetic," seeking hues that harmonize with their natural hair and skin tone.
This customization can go beyond conventional brown brow colors, extending into the realm of reds, chestnuts, and graphite to add warmth or coolness based on the client’s preferences. On the other hand, more daring clients may embrace vibrant shades like black, blue or lavender to insert bolder colors into their looks. From subtle enhancements to bold statements, offering customizable options empowers clients to tailor their treatments to mirror their unique preferences and styles. We see this trend marking an era of self-expression and experimentation in the brow and lash space.
Easy Enhancements
Enhancing the eyes, the focal points of the face, has never been easier with lash and brow tinting services. Offering long-lasting results and minimal maintenance, these treatments provide a practical solution for clients with busy lifestyles. These services open exciting possibilities for clients to embrace their natural beauty, ultimately saving them time and money. From brow tinting and lamination, to lash lifts and tints, all of these services can lead to amazing and enviable eyes!
