Take the Next Step in Your Beauty Business Journey

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Learn more about franchise opportunities and process with Waxing the City®.

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Available Liquid Capital is required.

Candidates typically need over $100,000 in liquid capital to qualify for ownership.

First Location Choice is required.

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For information regarding the categories of personal information collected about you and the purposes for which your information will be used please visit Anytime Fitness, LLC Privacy Notice for California Residents at https://www.waxingthecity.com/privacy-policy/

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WHAT OUR OPPORTUNITY HOLDS.

From our dedicated customers in a booming industry, to a product line that’s unmatched anywhere else, Waxing the City® may be the perfect franchise opportunity for you.

REPEAT CUSTOMERS.

Because your services are regularly in demand, your customers come back again and again-so your studio can build reliable revenue.

IN-DEMAND SERVICES.

Your staff can look forward to seeing many customers’ smiling faces each day, thanks to the constantly growing and changing self-care industry.

EXCLUSIVE PRODUCTS & TEAM.

Customers receive a one-of-a-kind experience with exclusive wax and product lines that are expertly applied by our Cerologists.

$884,681.

AVERAGE GROSS REVENUE
FOR TOP ¼ STUDIOS IN 2023*.

^* This information was taken from the Waxing the City 2024 Franchise Disclosure Document. 33 of the 134 franchised studios in the top one-fourth of the 134 studios in the survey attained or surpassed these results for the year ended December 31, 2023. A new franchisee’s results may differ from these results. See 2024 Waxing the City FDD for additional information

A WORD
FROM OUR FRANCHISEES.

“Extensive list of tools available – the reporting is excellent and real time. Corporate resources are available and friendly and genuinely want to see me succeed. Waxing The City is a brand I believe in and can be proud of.”

Kelly White

Kailua, HI

“We chose to open a Waxing the City studio because we liked the proven growth opportunity year after year.”

Megan Sweitzer

Yardley, PA

“The support I’ve received from Self Esteem Brands has been beyond phenomenal. We are in business for ourselves, but we’re not by ourselves.”

Sheldon Meeks

West Atlanta, GA

“If you’re bringing the same philosophies of the Self Esteem Brand to what you do, you are going to be successful!”

Jennifer Wildgust

King of Prussia, PA

LEARN MORE

TAKE THE NEXT STEP IN YOUR FRANCHISE JOURNEY.