WHY FRANCHISE WITH WAXING THE CITY®.

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A WAXED LEG UP
IN THE INDUSTRY.

At Waxing the City, we can’t help but stand out in the self-care industry. Thanks to exclusive products and aestheticians, our franchise owners have the upper hand when it comes to all things wax.

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OUR
EXCLUSIVE
WAXES.

Waxing the City uses two different kinds of specially formulated waxes, specifically for different parts of the body. Our waxes are for all hair and skin types; as well as, cruelty-free and gluten-free. Offer your customers our “Cera Naranja” or “Cerasuave Yellow” custom wax formulas found only at Waxing the City. Our exclusive waxes, along with an extensive assortment of skin and beauty care products for every body, ensures your customers have the industry-best waxing experience.

a photo of a waxing the city studio

CEROLOGY®.

Each studio has its own in-house team of waxing experts. Our Cerologists are extensively trained on Cerology®, or the art of waxing, which stems from the Latin word “cera” for wax-and are one of the many reasons your studio can bring in repeat business. We use a signature technique to apply our extensive line of self-care products so your customers get a more comfortable wax.

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OUR CLUB ORANGE.

Do you enjoy little perks that come with the job? Join the club. We like to reward our customers with luxurious products, a relaxing experience, and freebies and discounts too. Our Club Orange membership program gives back to your studio’s customers with regular monthly savings and birthday gifts. You can have them on the books and in your salon chairs thanks to Club Orange.

REPEAT CUSTOMERS.

Sit back and re-wax. Because your services are regularly in demand, your customers can come back again and again, building the potential for reliable revenue.

IN-DEMAND INDUSTRY.

Your studio’s appointment books can be full of new and repeat customers thanks to the constantly growing and changing self-care industry.

UNMATCHED SERVICES.

Offer customers a wide range of services-from body and facial waxing to brow and lash services-that are expertly applied by our Cerologists.

A WORD
FROM OUR FRANCHISEES.

“Extensive list of tools available – the reporting is excellent and real time. Corporate resources are available and friendly and genuinely want to see me succeed. Waxing The City is a brand I believe in and can be proud of.”

Kelly White

Kailua, HI

“We chose to open a Waxing the City studio because we liked the proven growth opportunity year after year.”

Megan Sweitzer

Yardley, PA

“The support I’ve received from Self Esteem Brands has been beyond phenomenal. We are in business for ourselves, but we’re not by ourselves.”

Sheldon Meeks

West Atlanta, GA

“If you’re bringing the same philosophies of the Self Esteem Brand to what you do, you are going to be successful!”

Jennifer Wildgust

King of Prussia, PA
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PREPPED
TO BUILD.

Let’s face it, appearance is everything for your studio, and we want you to make a great first impression on your customers. Together, we’ll help make the smooth transition from franchise dream to a real studio of your own.

Site selection in small and big market
Lease negotiation assistance from experts
Studio design and construction guidance
Business & operations support
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PRIMED TO LEAD.

Lead the self-care market with a strong marketing strategy. We’ll help you reach new customers and keep your current ones, appointment after appointment. You can be attracting customers from all directions in no time.

Grand opening marketing programs
Local marketing advertising assistance
Access to corporate marketing strategies
Promotional scheduling assistance
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A FRANCHISE POSITIONED TO GROW.

Every franchise owner, no matter their level of experience with franchising or self-care studios, receives key training and support. We’ll help you learn the ins and outs of your Waxing the City franchise and keep in touch throughout your entrepreneurial journey.

Staffing guidance and Cerologist training
Regional workshops for your territory
Regular conference calls and webinars
Conference for all owners

OUR GLOWING AWARDS.

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SEE WHAT YOU NEED TO BECOME A FRANCHISE OWNER.