FRANCHISE INVESTMENTS & MARKETS.

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THE BARE
NECESSITIES FOR FRANCHISE
OWNERSHIP.

Do you have what it takes to become a Waxing the City® franchise owner? We’re looking for someone who’s one-of-a-kind like our exclusive wax and team of Cerologists-and eager to jump into the challenges and adventures of our studios.

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PASSIONATE.

While hair removal may not be the reason you get up in the morning, making your customers look and feel their best always is. You’re familiar with self-care and the beautiful benefits it bestows on the people around you, and you’re excited to jump into an entrepreneurial future that helps you and your entire territory.

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BUSINESS SAVVY.

You likely know your way around a marketing or sales campaign, and you’re every bit of a businessperson, a spreadsheet-smart team player with the skills for leading a crew. Whether you’ve worked with waxing or self-care studios before, or Waxing the City® is your first, you’ll keep the business and wax warmers running smoothly.

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ENTERPRISING.

The word “entrepreneur” likely pops up frequently in your vocabulary, and your go-getter attitude is ready for a future in franchising. You may have owned a franchise before, or perhaps this is the first of many Waxing the City® studios in your future. In either case, you’re excited to finally fling open the doors and welcome your very first customers.

OUR FINANCIALS.

$150,000.

Minimum Required Liquid Capital

$310,801-$540,613.

Estimated Initial Investment 1

$350,000.

Minimum Required Net Worth

A WORD FROM OUR FRANCHISEES.

GROW & GLOW
IN YOUR MARKET.

Waxing the City® has over 150 studios across the United States, and we’re just getting started. Because the fragmented market is made up of mostly mom-and-pop shops, our franchise is perfectly poised to let our franchise owners spread out and find the right spot for their studios. We’ll also set you up with protected territories for each of your Waxing the City® studios.

Growth Markets with Existing Locations
Growth Markets without Existing Locations
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Virginia
Target Markets

Arlington

Christiansburg

Falls Church

Henrico

Midlothian

Richmond

Springfield

Suffolk

Virginia Beach

Existing Locations

Virginia Beach

Virginia
Virginia
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West Virginia
Target Markets

Morgantown

Existing Locations
West Virginia
West Virginia
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Washington
Target Markets

Kirkland

Seattle (Ballard)

Existing Locations

Edmonds

Issaquah

Mercer Island

Renton

Spokane

Vancouver

Washington
Washington
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Vermont
Target Markets
Existing Locations
Vermont
Vermont
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North Carolina
Target Markets

Cary

Charlotte

Garner

Existing Locations

Chapel Hill

Huntersville

Raleigh (Midtown East)

North Carolina
North Carolina
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New York
Target Markets

Brooklyn

Forest Hills

Long Island City

North Babylon

Rockville Centre

White Plains

Existing Locations
New York
New York
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New Mexico
Target Markets

Las Cruces

Existing Locations

Albuquerque (Rio Grande)

Santa Fe

New Mexico
New Mexico
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New Jersey
Target Markets

Clark

Hoboken

Madison

Union City

Existing Locations

Franklin Lakes

Manalapan

Princeton (MarketFair Mall)

Rockaway Township

New Jersey
New Jersey
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New Hampshire
Target Markets
Existing Locations
New Hampshire
New Hampshire
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Nevada
Target Markets

Las Vegas

Existing Locations
Nevada
Nevada
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Montana
Target Markets

Bozeman

Existing Locations
Montana
Montana
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Nebraska
Target Markets

La Vista

Omaha

Existing Locations

La Vista

Nebraska
Nebraska
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Mississippi
Target Markets
Existing Locations
Mississippi
Mississippi
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Missouri
Target Markets

Chesterfield

Columbia

Florissant

Kansas City

O Fallon

Springfield

Existing Locations
Missouri
Missouri
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Minnesota
Target Markets

Chanhassen

Eagan

Golden Valley

Oak Park Heights

Rochester

Saint Louis Park

Existing Locations

Golden Valley

Oak Park Heights (Stillwater)

Saint Cloud

Saint Paul

Minnesota
Minnesota
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Michigan
Target Markets

Birmingham

Dearborn

Grand Rapids

Macomb

Okemos

Rochester Hills

Troy

Existing Locations

Troy

Michigan
Michigan
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Massachusetts
Target Markets

Andover

Belmont

Brookline

Dorchester

Newton Centre

Revere

Salem

South Boston

Waltham

Winchester

Existing Locations

Cambridge

Massachusetts
Massachusetts
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Maryland
Target Markets

Bethesda

Silver Spring

Wheaton

Existing Locations
Maryland
Maryland
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Kentucky
Target Markets

Louisville

Union

Existing Locations

Lexington (Hamburg Pavilion)

Kentucky
Kentucky
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Maine
Target Markets
Existing Locations
Maine
Maine
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Louisiana
Target Markets

Elmwood

Lafayette

New Orleans

Existing Locations

Lafayette

New Orleans

Louisiana
Louisiana
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Kansas
Target Markets

Manhatten

Overland Park

Shawnee

Wichita

Existing Locations
Kansas
Kansas
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Iowa
Target Markets

Cedar Falls

Davenport

Iowa City

Sioux City

Existing Locations

Cedar Rapids

Sioux City

Iowa
Iowa
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Illinois
Target Markets

Aurora

Champaign

Deerfield

Edwardsville

Elmhurst

Glenview

Hinsdale

La Grange

Libertyville

O Fallon

Oak Park

Saint Charles

Skokie

Wheaton

Existing Locations

Elmhurst (Central)

Oakbrook Terrace

Illinois
Illinois
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Indiana
Target Markets

Carmel

Ellettsville

Fort Wayne

Indianapolis

West Lafayette

Existing Locations

Fort Wayne (Woodland Plaza)

Indiana
Indiana
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Idaho
Target Markets
Existing Locations
Idaho
Idaho
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Hawaii
Target Markets
Existing Locations
Hawaii
Hawaii
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Georgia
Target Markets

Atlanta

Byron

Cumming

Decatur

Dunwoody

Fort Stewart

Newnan

Roswell

Savannah

Snellville

Existing Locations

Atlanta (West)

Georgia
Georgia
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Alaska
Target Markets

Anchorage

Existing Locations
Alaska
Alaska
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Colorado
Target Markets

Aspen

Breckenridge

Denver

Edgewater

Falcon

Fort Collins

Frisco

Lafayette

Longmont

Monument

Steamboat Springs

Vail

Existing Locations

Castle Rock

Denver (Lodo)

Erie (South)

Lone Tree

Colorado
Colorado
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Delaware
Target Markets
Existing Locations
Delaware
Delaware
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Florida
Target Markets

Coconut Creek

Coral Springs

Deerfield Beach

Fleming Island

Gainesville

Hollywood

Key Biscayne

Lakeland

Miami Beach

Orlando

Plantation

Saint Petersburg

Tallahassee

University Park

West Palm Beach

Winter Park

Existing Locations

Boca Raton

Florida
Florida
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Connecticut
Target Markets
Existing Locations
Connecticut
Connecticut
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Arkansas
Target Markets

Bryant

Fort Smith

North Little Rock

Existing Locations
Arkansas
Arkansas
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Alabama
Target Markets

Birmingham

Hoover

Montgomery

Vestavia Hills

Existing Locations
Alabama
Alabama
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California
Target Markets

Rocklin

Existing Locations

Anaheim

Berkeley

Burbank

Campbell

Carlsbad

Corona del Mar

Cupertino

East Palo Alto

El Dorado Hills

Fremont

Hawthorne

Huntington Beach

La Habra

La Mesa

Long Beach

Marina del Rey

Mill Valley

Monrovia

Napa

Oceanside

Pasadena

Pinole

Redlands

Redwood City

Rosemead

San Clemente

San Francisco

San Leandro

Santa Barbara

Santa Monica

Sherman Oaks

South San Francisco

Temecula

Walnut Creek

Woodland Hills

California
California
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Arizona
Target Markets

Goodyear

Mesa

Phoenix

Scottsdale

Existing Locations

Glendale

Phoenix (Central Phoenix)

Tempe

Arizona
Arizona
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Wyoming
Target Markets

Laramie

Existing Locations
Wyoming
Wyoming
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Wisconsin
Target Markets

Brookfield

Hudson

Milwaukee

Wauwatosa

Existing Locations

Sun Prairie

Wisconsin
Wisconsin
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Texas
Target Markets

Addison

Arlington

Bee Cave

Cedar Hill

Cibolo

Coppell

Cypress

Denton

Flower Mound

Fort Worth

Houston

Laredo

Lubbock

McAllen

Midland

Odessa

Plano

Rockwall

San Marcos

Spring

Tyler

Wichita Falls

Existing Locations

Cedar Park

Coppell

Dallas (University Park)

El Paso (The Fountains)

Fort Worth

Houston

Katy

McKinney

San Antonio (Alamo Heights)

San Antonio (Stone Oak)

Spring

Wichita Falls

Texas
Texas
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Utah
Target Markets

Holladay

Hyde Park

Lehi

Orem

Salt Lake City

South Jordan

Springville

Taylorsville

Existing Locations

Farmington

Utah
Utah
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South Dakota
Target Markets
Existing Locations
South Dakota
South Dakota
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Tennessee
Target Markets

Brentwood

Clarksville

Franklin

Hendersonville

Lakeland

Mt Juliet

Nashville

Existing Locations

Gallatin

Tennessee
Tennessee
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South Carolina
Target Markets

Columbia

Myrtle Beach

Summerville

Existing Locations

Columbia (Forest Acres)

Myrtle Beach

South Carolina
South Carolina
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Oklahoma
Target Markets

Moore

Owasso

Existing Locations

Oklahoma City

Oklahoma
Oklahoma
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Rhode Island
Target Markets

Providence

Existing Locations
Rhode Island
Rhode Island
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Pennsylvania
Target Markets

Bala Cynwyd

Dresher

Jenkintown

Newtown

Philadelphia

Royersford

State College

Wexford

Existing Locations

Dresher

North Wales

Pittsburgh

Pennsylvania
Pennsylvania
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North Dakota
Target Markets

Grand Forks

Existing Locations

Grand Forks

North Dakota
North Dakota
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Ohio
Target Markets

Canal Winchester

Columbus

Dayton

Hudson

New Albany

Rocky River

University Heights

Existing Locations
Ohio
Ohio
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Oregon
Target Markets
Existing Locations

Eugene

Happy Valley

Lake Oswego

Salem

West Linn

Oregon
Oregon
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FAQ.

We like people who ask questions. It’s a hallmark of our best franchisees and can help you determine whether Waxing the City® is the right franchise fit for you.

HOW MUCH DOES A WAXING THE CITY® FRANCHISE COST?
DO I NEED EXPERIENCE IN THE SALON INDUSTRY OR WITH WAXING SERVICES?
DO YOU PROVIDE START-UP SUPPORT AND TRAINING?
DO YOU PROVIDE MARKETING SUPPORT?
HOW MANY HOURS SHOULD I EXPECT TO WORK IN MY STUDIO(S) EACH WEEK?
IS FINANCIAL ASSISTANCE AVAILABLE?
DO I GET AN EXCLUSIVE TERRITORY FOR MY WAXING THE CITY FRANCHISE?
ARE THERE BENEFITS TO OWNING MORE THAN ONE STUDIO OR TERRITORY?
DO YOU PROVIDE REAL ESTATE, CONSTRUCTION, AND STUDIO DESIGN ASSISTANCE?
WHO IS SELF ESTEEM BRANDS?
HOW DO I LEARN MORE?
1 These figures are taken from Item 7 of the Waxing the City FDD published 4/2023. Please see the FDD for full details.
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CAN'T FIND YOUR ANSWERS HERE?.

CONTACT US NOW TO GET GLOWING