In this engaging discussion, Summer Vasilis, co-founder of Waxing the City, delves into the inception and growth of the company. With nearly three decades in the beauty industry, Summer outlines her journey from starting in a small Denver salon to collaborating with Purpose Brands, which includes well-known names like Orangetheory Fitness and Anytime Fitness. She highlights the importance of maintaining core values, exceptional client experiences, and a career-focused culture for the success of the brand. Summer's insights extend to training programs, community involvement, and leadership principles that contribute to the 93% client satisfaction rating and remarkable franchise growth. A must-listen for aspiring entrepreneurs and beauty industry professionals.
00:49 Summer Vasilis: Background and Journey
02:10 Founding Waxing the City
02:54 Partnership with Purpose Brands
03:55 Franchising and Expansion
06:31 Keys to Success and Core Values
08:45 Training and Career Growth
15:24 Community Involvement
18:46 Advice for Franchisees and Entrepreneurs
22:28 Maintaining High Client Satisfaction
27:05 Personal Growth and Recommendations
