There’s no question that now more than ever, people are stressed out. The pressures of career, family, health and society at large have left people drained. They’re not just asking for a break – they’re demanding it.
Bring on the self-care revolution: personal wellness services are enjoying strong growth as people seek ways to alleviate stress, calm down and feel good in their skin. Waxing and skin care, specifically, are surging as regular rituals, with brands diversifying their services with more products and offerings than ever for all genders, skin types and hair types.
In short – if you’re in the market for franchising, Waxing the City is in growth mode. And the good news? This isn’t a short-term blip: we’re seeing a permanent shift of waxing from a beauty trend to a regular self-care routine.
Simply put, waxing offers a pause from the daily grind. The focused, personal attention during a waxing session is a therapeutic escape, providing a mental and emotional breather from the hustle and bustle. And thanks to technology streamlining appointments and connecting people with specialized waxing services that match their preferences, it’s aligning waxing with a broader move towards a preventive healthcare mindset, where waxing becomes a part of a holistic self-care routine.
We’ve kept this aesthetic top of mind at Waxing the City, implementing practices to ensure our studios are an oasis for guests and keeping our technology on pace with customer demands. It has translated to customers coming back for their preferred services, again and again, as well as growth in our Club Orange Membership subscriptions.
We’re incredibly proud of how our franchisees have successfully positioned Waxing the City as a key player in this dynamic market. Across our more than 150 studios nationwide, we have experienced record-breaking sales growth, a streak that led our network to a 10th consecutive year ranking on the Entrepreneur Magazine Franchise 500 List.
We should note that self-care isn’t just about stress management - it’s an adjustment in how people are viewing personal wellness. Society is waking up to the importance of well-being, shedding old stigmas and making way for a new era where self-care is not a luxury but a necessity. This makes waxing and other self-care services highly appealing as an accessible service point. And let’s not forget the rise of individualism and self-expression. We embrace uniqueness at Waxing the City, as people are no longer settling for one-size-fits-all solutions. This critical cultural change is driving the exploration of more diverse self-care options. Waxing is evolving to meet the desire for individualized well-being practices, and we are making sure our Waxing the City franchisees have the tools to stay ahead of the game.
The surge in demand for self-care services is a rebellion against the overwhelming stressors of modern life and a declaration of the importance of mental health. The future promises growth and a vibrant, innovative landscape where waxing is an integral part of a self-care lifestyle.
So, if you’re in search of a promising business opportunity that meets this rising demand, then it’s time to learn more about franchise opportunities with Waxing the City.
