You might be wondering, "What exactly is a Cerologist?” Great question! You’ve come to the right spot.
The origin of the Cerologist dates to the founding of Waxing the City in the early 2000s when Summer Vasilas, Marilyn Hartshorn, Robin Schoh, and Alex Arlotta all came together to develop expert facial and body waxing services.
Combining passions to revolutionize waxing and the personal care experience, Summer and Alex shared a vision to change the beauty and personal care industry. Coming together in unison, Alex shares, “I had actually found someone that was as passionate about the industry, my clients, and the client experience as I was. My inspiration came from the lack of education around waxing for both estheticians and the client. Waxing has always been this service that everyone says ‘you just have to suck it up and it’s going to be awkward and hurt’… but we knew better. We made the concept viable because we started talking about it, at the time nobody was talking about waxing, we normalized it for all types of people.”
The group dubbed their extensively trained estheticians as Cerologists, coming from the word “cera” which means “wax” in Latin and “ologist” which means “highest level of education or expertise.”
Waxing the City’s philosophy of excellence is rooted in creating an exceptional experience for every client and a fulfilling career for beauty professionals. Summer shares, “We prioritize creating an overall experience, emphasizing the Client Experience Culture that we teach alongside our waxing techniques. Training, a key passion of ours, played a pivotal role. We developed a world-class training program to ensure our Cerologists consistently deliver exceptional results across all 150+ studios.”
Client care is top priority – Waxing the City’s commitment to exceptional service is reflected in the 93% OSAT score. Cerologists are eager and positioned to make customers feel nothing less than their absolute best. Let's face it, every client has different preferences, and Cerologists make sure that they are prepared for it all. It’s why the training and certification process is so extensive and will continue to be what separates Cerologists from other estheticians.
Upholding high-quality service with a lean labor model requires a foundation of operational excellence across all studios. With a fully staffed studio taking only 4-6 employees, it’s important that Cerologists support customer needs but equally important that Cerologists are equipped to fulfill their passion for beauty and personal care. Waxing the City’s innovative booking service manages appointments and supports smooth operations allowing Cerologists to focus on their expertise. On average Waxing the City’s studios see 664 unique customers per month (Item 19, 2024 Waxing the City FDD) so it’s imperative that Cerologists are supported to provide best-in-class service to each client. Additionally, Waxing the City supports smooth operations for Cerologists and franchisees by setting the pay structure up to charge per service instead of by minute – offering income stability for Cerologists leading to higher job security and satisfaction rates. Waxing the City delivers consistent high-quality service with efficient operations driving glowing results for clients, Cerologist, and franchisees.
The skills acquired through the Cerologist career journey, and the meaningful connections made with clients and colleagues along the way, have made it a fulfilling career path for many. As Waxing the City continues nationwide expansion, helping beauty professionals find their purpose through being a Cerologist all while supporting a franchisee-friendly labor model. Embark on your journey with Waxing the City, whether you’re an aspiring entrepreneur looking to open the next franchise location or looking to start your career as a Cerologist.
