From our humble beginnings as a single studio in Colorado, to over one hundred and thirty locations across the United States, Waxing the City is a waxing franchise that isn’t slowing down. We’ve given the self-care industry a makeover with our exclusive products and aestheticians. We want driven, eager franchise owners like you to help us continue the transformation for countless customers and owners to come.
LEARN MORE* This information was taken from the Waxing the City 2024 Franchise Disclosure Document. 33 of the 134 franchised studios in the top one-fourth of the 134 studios in the survey attained or surpassed these results for the year ended December 31, 2023. A new franchisee’s results may differ from these results. See 2024 Waxing the City FDD for additional information
Offer your customers our exclusive “Cera Naranja” wax or “Cerasuave Yellow”, custom formulas found only at Waxing the City. Our exclusive waxes, along with an extensive line of skin and beauty care products that suit every body, ensures your customers have a worry-free waxing experience without the hair-raising salon stories.
We’ve been a proud member of the Self Esteem Brands family-the people who transformed Anytime Fitness into a leading fitness franchise-since 2012. That strong history, along with our team of highly trained aestheticians called Cerologists, make us your franchise experts for all things wax.
Thanks to the abundant research on the benefits of self-care, the health and beauty industries are hotter than ever-and you can be, too. Now’s the time to build a name and a studio for yourself with Waxing the City. Strip away your franchise worries and own a location (or two) with one of the fastest growing waxing franchises in the U.S. today.
Because of the recurring nature of waxing and self-care appointments, your customers could be signing up for back-to-back waxes, eyebrow treatments, and more.
The waxing and personal care industries are in full swing, so Waxing the City franchise owners can enjoy a client-heavy market and major growth potential.
We’ve made daily operations easier through time-tested methods, helping you keep your days more predictable and your workflow straightforward.
At Waxing the City, client care is our top priority. That starts with our highly-trained estheticians - our Cerologists. They deserve most of the credit for our amazing 93% OSAT score.
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Waxing the City’s proven operation model, premium products, and smooth service give us a leg up in the self-care industry.
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Summer Vasilas, Co-Founder of Waxing the City, shares the top 6 brow and lash trends for 2024-2025. At Waxing the City, we pride ourselves on staying ahead of trends and delivering top-notch services that help our clients feel and look their best.
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